EON Activation
Southbank, London
We partnered with EON to create an active retreat. A place to recharge your body through action. We demonstrated energy transfer by connecting bikes to light sources and watt counters and visually related this to the idea of a smart meter; weaving in the idea of being able to see how much energy is being generated and how much is being used to power the light display. The environment had a gym feel, styled with bold messaging and dynamic colours.
The Recharge Retreat is a collection of cabin structures constructed to represent the recharge theme (mind, body, soul) and connected to a central EON structure that acts as the power source and brand activation hub.